Saturday, March 24, 2007

Dr. Evil Now Corporate CEO of Viacom, Daily Show Fights Back

And now for some funniness. I caught a web clip of comedian Demetri Martin on the Daily Show the other day, in which he attempts to explain the Viacom/Google row over the proliferation of Viacom's media content on Google-owned YouTube. In short, YouTube has a policy of removing copy-written material when asked. However, for Viacom, that's not enough. They want Google to head off Viacom's material before it's even posted. And now Viacom is suing Google for a billion dollars for failure to do that. That's right, one billion dollars.

Of course, this will probably never make it to court. Viacom knows that. But by upping the ante so quickly, they force Google into a defensive position should an out-of-court legal settlement take place. No doubt YouTube profits from the web traffic brought to its site due to Viacom-owned shows on Comedy Central, MTV and Nickelodeon. But Viacom profits, too, as it brings increased consumer awareness for its brands and products. However, Viacom wants a slice of the advertising pie that Google brings in via YouTube. Ergo, sue their pants off.

Now back to the funny. This last week on the Daily Show, Demetri Martin attempted to explain the Viacom/Google suit for Viacom's Daily Show customers. The video is below and it's pretty funny. At one point, Martin even addresses those viewers who are watching him on YouTube. What's even funnier, though, is that I first caught this video via TV Squad courtesy of YouTube. A day later, the video has been removed. The vid below is courtesy of Comedy Central, which is the way Viacom wants it.

Well, in addition to that one billion dollars.

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