Sunday, November 04, 2007

When Brands Collide

Brady and Manning Meet in Battle of the Brands (NY Times)

Just hours away from the big Colts-Patriots game, and with all the hoopla surrounding these teams, it keeps coming down to two players -- Manning vs. Brady. Which is just how their respective sponsors would have it.

So are you a Peyton Man or a Brady Man? MasterCard and Sprint? Or Stetson cologne and ridiculously expensive watches? The last watch I bought was $8.97 at Wal-Mart, so you probably already know whose camp I fall into.

For as good as Brady is, he just seems a little too good. A little too rugged. A little too pretty. And, at least in his advertising persona, a little too devoid of anything resembling a sense of humor.

Honestly, how can you even begin to like him when he does this shit? Either he's a complete tool-bag, or one of the most ironically hilarious guys on the planet. And I get the feeling this cowboy doesn't do irony.

Manning, on the other hand, has got funny coming out the wazoo. In that old test of a presidential candidate's relatability, he's the guy you'd rather have a beer with. And, unlike Mr. Stetson up there, he refuses to take himself seriously.

Come on. It's not even a contest. So I guess it's no coincidence that the closest thing I have to a watch nowadays is my phone, courtesy of Sprint mobile. Thanks, Peyton. And thank you, Corporate America, for targeting my humor and my wallet so deliberately. Your check is in the mail.

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