Sunday, March 30, 2008

Day at the Beach

Al Sharpton and Pat Robertson, reverends both, are appearing in a new commercial this week speaking up about the need to save our planet. In suits. On a couch. At the beach.

CBS News and 60 Minutes are reporting that Al Gore's non-profit Alliance for Climate Protection has hired the ad team behind Geico's Cavemen and Gecko commercials to create a series of ads that will bring climate change to the forefront of this year's election. The tongue-in-cheek ads will feature other odd pairings, such as Toby Keith and the Dixie Chicks, and Nancy Pelosi and Newt Gingrich, in order to start a new, national conversation on climate change and environmental stewardship as the two major parties gear up for their summer conventions.

Below is the 60 Minutes story from earlier tonight that has a short preview of the Robertson/Sharpton pairing, at about 5:08 into the clip. It's not much, but I'm sure the videos will be up on YouTube soon enough. What I've seen so far looks like good stuff. It's yet to be seen how it will affect voters come November -- there's no doubt that Obama/Clinton will be vocal about it, but McCain is no stranger to speaking out against global warming either. Will he toe the "business first" line in order to stay pally-pals with Bush/Cheney and the editorial page of the Wall Street Journal? If McCain and the GOP really want to make some noise before the convention, it might not be a bad idea to come out with a strong position either way.

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