Tepid rock journalism and trendy Biblical translations just don't mix in today's postmodern matrix.

Rolling Stone magazine has decided it doesn't sell advertising space to businesses hawking Bibles. Apparently Zondervan was about to buy some print space to show off their new gen-x/y NIV translation, but Rolling Stone pulled the plug at the last minute, appealing to an unwritten policy that prohibits them from running ads with religious content.

That's right, an unwritten policy. In other words, they just pulled it out of the ether.

It's bad enough that Rolling Stone hasn't mattered since 1971. It's bad enough that they don't know much about rock and roll anymore, deciding to paste either Lindsay Lohan or some half-dead rocker on their cover in an attempt to appeal simultaneously to both aging boomers and horny young teenagers.

Now they won't let people pay them to advertise one of the oldest literary texts in human history. Does it matter that the new translation has an 80% chance of sucking? Not really. All that matters is that I'm still smarting from the time they failed to include just one song by Nick Drake, Conner Oberst, Elliott Smith, Chan Marshall, Mark Kozelek, Patty Griffin or David Bazaan (I digress) in their 500 Greatest Rock Songs of All Time last month.

I have way too much time on my hands.

Check please.